For budget-conscious shoppers, the free ShopSavvy mobile device application is worth your attention.  Your phone’s camera is transformed into a barcode scanner that allows you to find the best prices both online and in your local area.

For example, let’s say you are at a store and find that perfect gift for someone.  You can pay full retail price at the store or with the ShopSavvy app you can scan the barcode to find out if another retailer has the same item at a better price.

Where the real power comes into play for consumers is for high price items.  Suppose you are now in the market for that big, high definition TV you’ve had your eye on.  The salesperson at the store you visit says their price is the best “deal” around  But is it really?

Watch the below video for a brief demonstration:

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